About

I'm Butch Tanseco. I've been running businesses in the Philippines for over 17 years. Not tech companies — real operations. Trading, manufacturing, infrastructure.

Right now I'm testing AI across my own companies before advising anyone else. I'm not a developer and I'm not (yet) a consultant. I'm an operator trying to figure out where AI actually creates value versus where it just creates noise.

This site is a public notebook. I write about what I'm learning — wins and failures included. No polished frameworks, no promised transformations. Just honest documentation from someone doing the work.

If you're a business owner in the Philippines curious about AI adoption, or you're skeptical of the hype but open to practical applications — this site is for you.